Metrics that matter
Cutting through vanity numbers to surface the handful of metrics leadership actually acts on.
Analytics
A corporate analytics dashboard concept: the same design system as the rest of this site, applied to a data-heavy interface — stat cards, trend charts and a regional breakdown built to be scanned in seconds, not studied.
01 / The dashboard
A quarterly performance view.
Overview
Revenue
$2.4M
+12.4%Active users
48.2K
+8.1%Conversion rate
3.8%
-0.4%Churn rate
1.9%
-0.6%Monthly revenue Jul – Sep 2026
Revenue by region
02 / How I approach it
Cutting through vanity numbers to surface the handful of metrics leadership actually acts on.
Reusable card, chart and table components that scale from one team's KPIs to a full exec view.
Clear hierarchy and restrained colour so trend, direction and outliers register in seconds.
Tools & methods
Power BI · DAX · Power Query · SQL · Data modelling · Figma · Design systems